What is outsourcing, and what does it have to do with me?

Outsourcing is the way forward for many speakers, trainers and coaches. Outsourcing elements of the workload is the only way to streamline schedules and boost productivity. As Tim Ferris states in his revolutionary ‘The 4-Hour Workweek’, “you can outsource a huge portion of the clutter currently monopolising your daily calendar. Even better, the process can remove a common bottleneck (yourself) and allow your business to thrive in your absence.”

But how do you know what, and more importantly where, to outsource to?

Here’s a starter for 10-

  • Make a list of all the tasks you struggle with, don’t feel you’re giving your best to and that could be outsourced
  • Pick the easiest one to start.
  • Identify the skills required to do the task
  • Compile the skills into a job description
  • Post a job on a site such as freelancers.com or peopleperhour.com

 

Running a business is challenging, but running a business where that business is YOU, opens the doors to myriad complexities. YOU are the engine, the rudders, the sails and the Captain and that’s an impossible feat for any one person. Point of fact – YOU are the brand.

Marketing that brand

For big companies selling products, outsourcing online marketing is essential but speakers, trainers and coaches relying on an online presence can also reap the benefits.

As a speaker, trainer or coach you are covering all the facets of an entrepreneurial existence:

  • Timetabling bookings
  • Publishing books
  • Connecting with clients current, future and previous
  • Working on new material
  • Crafting your art
  • Balancing the finances
  • Keeping up with your online social media presence
  • Writing articles for blog posts

and the list goes on….

 

It’s time to cut down that list!

Finances

Most companies outsource their accounts and bookkeeping and this makes total sense. It takes a qualified accountant to know the ins and outs of a tax return, and honestly is best left with the professionals. In a later post we will look at the do’s and don’ts of outsourcing your financials.

Online marketing

With running the extensive gamut of tasks laid at your feet it’s hardly likely you have those hours needed to compete on the blogging front and keep up your social media presence.

In-depth research carried out by Hubspot – their research showed that companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 – 4 monthly posts. This equates to -the more frequent the blog, the better the Lead Generation.

Impact-of-Monthly-Blog-Posts-on-Inbound-Leads-

But who on earth has time to blog once a week, let alone 3-4 times!!

 

Outsourcing your online marketing as a speaker, trainer or coach will help to enhance your reputation and increase your online presence. It’s as important these days to be seen as regularly online as well as at offline engagements.

With website optimisation, email marketing, social media marketing and blogging there really is only one option- outsource.  Luckily, most social marketeers have the ability to deal with most, if not all of these factors, and even more fortuitous is that the social media marketeer pot is positively brimming with talent these days.

Virtual assistant

The Virtual assistant steps into the shoes of what would be the Secretary or Personal Assistant in an office environment. With most speaker, trainers and coaches working from home (and hotel rooms on the road) a VA fills the gap.

There are many types of Virtual Assistants and we will look at the roles they execute in a later post but their duties can range from sending Thank You cards to clients to chasing up unpaid invoices.

Being in an industry where the industry is YOU can be exhausting and procrastination sometimes seems very inviting. With outsourcing however you need never think that again.

Think outside YOUR box.
images by Heidi Cohen, Geralt