Just as no man is an islandno one can run a business single handedly. Outsourcing is the way forward for speakers, trainers, coaches and businesses of all sizes to keep costs down and productivity thriving.

As with most things in life, however there are pitfalls so let’s take a look at the pros and cons of outsourcing in the different areas:-

Customer service joke

Customer Service-

Customer service remains one of the pivotal features of business today for reasons including:-

  • 58% of people tell friends when they receive bad customer service
  • The number one cause of customer depreciation is poor customer service
  • It takes 12 positive experiences to make up for 1 bad one
  • Bad customer service reaches more than twice as many people as good customer service does
  • Over 60% of people say they are willing to spend more with a company that gives great customer service

So keeping your customers happy is imperative, no matter what industry you are in.

Saving on costs is such a determining factor for all business, especially the individual speaker or coach. Dealing with questions via emails, calls and social media channels can take you away from your focus and so reduce productivity. Finding someone to do this for you is like a sprinkle of fairy dust. Outsourcing customer service works, but weigh up the pros and cons first:

Pro

By having someone free to deal with customer queries immediately, this will keep the customers happy and free you up to deal with day to day business.

Con

On the flip side, nobody knows your business better than you! You may be required to spend time training someone in your business knowledge so they will be equipped to deal with the more difficult questions.

 

Virtual Assistant

We have already seen the vast range of duties a Virtual Assistant will undertake, which is why it’s so important to find the one that suits you best.

Pro

Your VA will be hands on with many of your daily tasks, allowing them the opportunity to gain an intricate knowledge of your business. Working so closely, (yet so far) opens the doors to the forging of such a close working relationship that business success can only glide one way- upwards.

Con

Sometimes the most cost effective VA’s are overseas where you may run into conflict over the time difference and possible language barriers.

 

Marketing

Almost all businesses and individuals outsource some part of a marketing programme, whether it be for:-

  • SEO
  • Social media
  • Emailing campaigns
  • Blogging
  • Analytics

And with the super highway awash with marketing services the golden rule is to – shop around. Find someone who understands what you want, and more importantly someone you understand. It’s easy to be swayed by promises of increased sales conversions by 250% through back links, meta tags, long tail keywords, alt text and google spiders, but if this flies way over your head how can you be sure it’s not just expensive gobbledygook.

The best way to ‘choose wisely’ is to read testimonials, check out their work, but more importantly to go with your gut. Do you get on, do you think on the same wave length, share a sense of humour and do they ‘get your goal’?

 

Financial services

Pro

Almost all of us outsource some elements of our accounts but for many of us we rely on other financial services too. For speakers, coaches and trainers, outsourcing your bookkeeping, data entry and receipt organisation can save you time and money. Finding someone to take over these tasks will ensure you not only free up your precious working hours but that you keep to tight deadlines, avoiding any unwanted fines.

Con

As you will be sharing sensitive financial matters it’s very important to ensure that your outsourcers are reputable and trustworthy.  It’s important also to get a clear defined plan of what is covered by your agreement so as to avoid any nasty surprises on payment day.

There’s no doubt that outsourcing is revolutionising the workplace, and with more and more business being carried out through the world wide web, quality outsourcing is even more accessible. Think outside the box, think outsourcing.

For more information and help on goal setting, business productivity and customer service take a look at- davidhyner.com

images by Jihreg, Tooz