In the fast-moving techno era that we live in today, just how much credence can we place on the statement- video kills the bookworm. Learning a new subject, hobby, trade or talent has always taken the form of many guises, but with the advent of film making at our fingertips, the moving picture explosion has, well, exploded!

It’s All About the Capture

The statistics for video engagement seem to be rising exponentially, and whether this is due to the quality of video production, or the accessibility of it- we may never know. Those ‘in the know guys’ at Hubspot tell us the cold hard facts:


  • 95% of people have watched an explainer video to learn more about a product or service.

  • 81% of people have been convinced to buy a product or service by watching a brand’s video.

  • 69% of people have been convinced to buy a piece of software or application by watching a video.

  • 85% of people say they’d like to see more video from brands in 2018.


So, what’s stopping you?

The Draw of the Card

I’m not referring to a poker hand here. There are still plenty of people who just take in more information by reading- plus the oddly satisfying sensation of page turning, just isn’t comparable on an e reader. An interesting test was carried out on students at a University in Florida. It deduced that students preferred to read digitally, and overall comprehension was superior via digital reading. When it came to detailed comprehension, however, the results were significantly greater when read via print.

Embrace the Face

kids laughing at video

Whether or not you’re excited at the prospect of baring all in front of a camera (ooer!), the reality is, video is here and it’s here to stay! Vlogging is something I have been embracing for a few years now, and whether it be to spread the word about Massive Goals or diarise the first 12 years of Junior’s life- I LOVE to vlog. It allows me to divulge MY information in My style. It helps that I am a professional speaker, and used to gesticulating in front of audiences, but with practise anyone can do it.

Teaching Videos

I learned very early on that my strength of teaching lay in my physical presentations, so my courses have always been created in video as well as book form. As we have seen previously there are arguments for both styles of teaching, and people really do learn from both.

Demonstration & Marketing Videos

More and more emphasis is being placed on the video side of marketing today, and just as much emphasis is now being placed on video demonstrations. By demonstrations, I don’t just mean the ins and outs of changing the vacuum bag. I mean demonstrating how a business or service can be of use. By offering snippets of a keynote presentation, a potential client can fully understand the effect and outcome. It can show the dynamic, the audience reaction and a brief toe dip into the material on offer. It could in fact be the deal breaker.

It’s Just Not Me

If the thought of going in front of any camera still fills you with dread- then maybe video is not for you. Why not look further afield in your organisation. There’s always someone who seems confident and comfortable chatting to a lens, so get them on board and get making videos.

In our next post we will look at the several different ways in which we learn and why it’s vital to account for all of them.

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