Have you given up on your business?
Hopefully, you’re hanging in there.
But is it a surprise that, in the lockdown climate, so many people have lost hope for their businesses?
Rightly or wrongly, the lockdown is not just killing businesses; it is destroying lives.
If you are not ready to give up just yet – even if you’re hanging in there by the skin of your teeth – then there is light at the end of the tunnel.
Not everybody can truly appreciate the blood, sweat and tears it took for you to create your business. People in places of power seem to have little clue what an entrepreneur has to go through just to survive.
Yet this lockdown is causing businesses to drop like flies. We have never faced so much individual and collective uncertainty in our lifetimes. Nobody wants to take risks given the little confidence we have about the future.
What if you follow the wrong strategy and take the wrong steps?
In fact, is there even a workable strategy to deal with a pandemic?
People are afraid of doing things wrong and losing more on top of what they’ve already lost.
Even the most confident entrepreneur will have some underlying fear. This will block his or her progress. Worse still, the fears and worries may even sabotage future success.
Entrepreneurs are often great technicians in their craft. Yet, many of them lack the knowledge and skills to retain existing clients let alone win new clients.
During an economic meltdown, most people will either worry continuously or hang up their gloves. However, with every problem comes an opportunity.
The more problems there are the more opportunities we have as entrepreneurs. The bigger the problems are, the bigger the opportunity to solve them are, too.
In other words, do not ask for less problems. Instead, look into what solutions you can provide AND, as a result, gain profits.
Think about it.
When is the best time to invest in the stock market or in property – during an economic boom or an economic downturn?
Can you see why it is vital for you to think and behave differently to the rest of the world?
Can you see that there is a possibility for you to triumph during this lockdown?
Your success is not about having resources. It is about being resourceful with what you have. This is why I created the Business Lifejacket – to help you take advantage of the resources you already possess.
Should you wish vastly increase your resourcefulness, then click here and download The Business Lifejacket: The 10-Point Manifesto to COVID-Proof For Business Success.
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